Don’t Click on Clickbait

Clickbait is a form of advertising, typically sensational or provocative in nature, designed to entice viewers to visit a particular website. Some examples of clickbait are headlines such as Top ten health issues, number four will shock you!, What time period do you actually belong in?, and Are you smarter than Albert Einstein? Take this IQ Test to find out! Although some forms of clickbait are legitimate, others serve a more malicious purpose. Clickbait can, and sometimes does, lead to websites hosting malicious code in the form of ransomware, viruses, or Trojans. Clickbait, in the form of online quizzes and surveys, might try to convince users to disclose personal information or require permission to access a social media account. Clickbait can also lure visitors to websites designed to spoof those of legitimate companies in order to sell them counterfeit or low-quality goods. The NJCCIC strongly recommends avoiding clickbait if you wish to protect yourself and your personal information.

Additional Reading:

Better Business Bureau Warns about the Dangers of Clickbaiting

You’ll Be Outraged at How Easy It Was to Get You to Click on This Headline via

You are welcome to use and share these tips on the condition that the NJCCIC and/or source(s) of these tips are referenced. If you have questions, suggestions, new ideas or topics for tips, please contact a Cyber Liaison Officer at Reference in this site to any specific commercial product, process, or service, or the use of any trade, firm or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the NJCCIC.