Clickbait is a form of advertising, typically sensational or provocative in nature, designed to entice viewers to visit a particular website. Some examples of clickbait are headlines such as Top ten health issues, number four will shock you!, What time period do you actually belong in?, and Are you smarter than Albert Einstein? Take this IQ Test to find out! Although some forms of clickbait are legitimate, others serve a more malicious purpose. Clickbait can, and sometimes does, lead to websites hosting malicious code in the form of ransomware, viruses, or Trojans. Clickbait, in the form of online quizzes and surveys, might try to convince users to disclose personal information or require permission to access a social media account. Clickbait can also lure visitors to websites designed to spoof those of legitimate companies in order to sell them counterfeit or low-quality goods. The NJCCIC strongly recommends avoiding clickbait if you wish to protect yourself and your personal information.
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